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Madison, WI Short-Term Rental / Airbnb Analysis

Analyze rental property cap rates, cash-on-cash returns, and cashflow for short-term rental / airbnb investments in Madison, WI. Based on 20+ datapoints.

Madison, WI Short-Term Rental / Airbnb Investment Snapshot

Based on 20+ short-term rental / airbnb datapoints

Median Cap Rate

4.4%

Avg Cash on Cash

-6.5%

Median Cashflow

-$718/mo

Avg Rent Estimate

$4,652/mo

Avg Price

$474,477

Price Range

$299,900 - $718,800

Rent to Price

0.98%

okay ratio

Positive Cashflow

36%

of analyzed properties

Recent real estate investor listings analysed as short-term rental / airbnb deals in Madison, WI

Madison, WI is a premium short-term rental market where property values drive long-term wealth. While cap rates are modest at 4.4%, the premium property prices reflect strong underlying demand. STR investors here typically benefit from appreciation alongside rental income.

Across 20+ analyzed properties, Madison, WI STR investments show a median monthly cashflow of -$718 with an average estimated nightly-rate-adjusted revenue of $4,652/month. These figures reflect real property data, not projections.

4702 Retana Drive, Madison, WI 53714

Price

$398,700

Rent

$3,789

CachFlow

-$681

CoC

-8.03

Full Analysis

2818 Brandon Road, Madison, WI 53719

Price

$475,300

Rent

$4,839

CachFlow

-$756

CoC

-7.7

Full Analysis

2 Coyote Court, Madison, WI 53717

Price

$1,400,000

Rent

$8,725

CachFlow

-$4,705

CoC

-17.43

Full Analysis

746 North Star Drive, Madison, WI 53718

Price

$434,400

Rent

$2,779

CachFlow

-$1,458

CoC

-16.02

Full Analysis

5017 East Buckeye Road, Madison, WI 53716

Price

$426,600

Rent

$3,050

CachFlow

-$1,165

CoC

-12.99

Full Analysis
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Madison, WI Airbnb Market Insights

  • Median cashflow is -$718/month — careful deal selection is essential here
  • 4.4% median cap rate is typical of appreciation-focused markets
  • At 36% positive cashflow rate, Madison, WI requires selective property picks
  • Premium market with properties from $299,900 to $718,800
  • Consider this market if your strategy favors equity growth with rental income covering holding costs

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