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REI Lense

Madison, WI Short-Term Rental / Airbnb Analysis

Analyze rental property cap rates, cash-on-cash returns, and cashflow for short-term rental / airbnb investments in Madison, WI. Based on 15+ datapoints.

Madison, WI Short-Term Rental / Airbnb Investment Snapshot

Based on 15+ short-term rental / airbnb datapoints

Median Cap Rate

2.5%

Avg Cash on Cash

-13.2%

Median Cashflow

-$1,357/mo

Avg Rent Estimate

$3,507/mo

Avg Price

$461,727

Price Range

$299,900 - $718,800

Rent to Price

0.76%

okay ratio

Positive Cashflow

13%

of analyzed properties

Recent real estate investor listings analysed as short-term rental / airbnb deals in Madison, WI

Madison, WI is a premium short-term rental market where property values drive long-term wealth. While cap rates are modest at 2.5%, the premium property prices reflect strong underlying demand. STR investors here typically benefit from appreciation alongside rental income.

Across 15+ analyzed properties, Madison, WI STR investments show a median monthly cashflow of -$1,357 with an average estimated nightly-rate-adjusted revenue of $3,507/month. These figures reflect real property data, not projections.

3610 Canter Drive, Madison, WI 53718

Price

$539,900

Rent

$2,760

CachFlow

-$1,834

CoC

-16.75

Full Analysis

5934 Saturn Drive, Madison, WI 53718

Price

$486,700

Rent

$3,594

CachFlow

-$1,357

CoC

-13.55

Full Analysis

825 Northland Drive, Madison, WI 53704

Price

$404,900

Rent

$3,024

CachFlow

-$1,016

CoC

-11.83

Full Analysis

3314 Derby Down, Madison, WI 53713

Price

$559,900

Rent

$2,092

CachFlow

-$2,400

CoC

-21.24

Full Analysis

4702 Retana Drive, Madison, WI 53714

Price

$398,700

Rent

$3,789

CachFlow

-$681

CoC

-8.03

Full Analysis
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Madison, WI Airbnb Market Insights

  • Median cashflow is -$1,357/month — careful deal selection is essential here
  • 2.5% median cap rate is typical of appreciation-focused markets
  • At 13% positive cashflow rate, Madison, WI requires selective property picks
  • Premium market with properties from $299,900 to $718,800
  • Consider this market if your strategy favors equity growth with rental income covering holding costs

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