Blog

Why Smart Investors Are Making the Switch to REI Lense Pro
Investing in real estate requires making data-driven decisions, but traditional deal analysis methods can be slow, complicated, and unreliable. Manual spreadsheets, outdated formulas, and inconsistent data sources often lead to missed opportunities and costly mistakes.
2 min
April 2nd, 2025

The Countdown Begins: REI Lense Pro is Almost Here!
The wait is almost over! In just a few days, we’re officially launching REI Lense Pro — the ultimate tool designed to revolutionize the way you analyze real estate deals. And to make things even more exciting, we have something special for those who join us early.
1-2 min
March 27th, 2025

How REI Lense Pro Streamlines Deal Analysis for Investors
Analyzing real estate deals can be time-consuming, overwhelming, and full of uncertainty. Traditional spreadsheets, manual calculations, and scattered market data often lead to missed opportunities or costly mistakes.
1-2 min
March 25th, 2025

Real Estate Market 2025: What Investors Need to Know
The year 2025 brings a series of challenges and opportunities for the real estate market. Considering the high competitiveness of this area, staying in the know is essential if you want to succeed. Home prices have seen a 3.9% annual gain, bringing solid returns to investors willing to take the leap at the right time.
9-11 min
March 19th, 2025

How to Succeed in Real Estate: 13 Key Habits
Investing in real estate isn’t just about buying properties and hoping they appreciate in value. The most successful investors follow a set of habits that help them consistently find profitable deals, minimize risks, and grow their wealth over time.
8-9 min
March 5th, 2025

Buy & Hold Strategy in Real Estate
The buy and hold real estate strategy is an investment approach where an investor buys a property and holds onto it for long-term financial profit. The goal is to make gains from property appreciation and rental income, making it a popular alternative to fix and flip.
10-11 min
February 25th, 2025

Real Estate vs Inflation: Should You Buy or Wait?
Inflation significantly impacts almost every aspect of our economy, causing the prices to spike over a specific period. These spikes are gradual and often get to a peak before they balance, with in March. This isn’t anything new, especially when we look at the great inflation of 1970 and the post-2007 market shifts. A new inflation period started in October, and the percentage was already up to 2.9% by December. Since this trend is only at the beginning, we can expect the prices to go even higher as the year progresses.
10-11 min
February 20th, 2025

How to Read and Understand Real Estate Investment Graphs on REI Lense
When it comes to real estate investment, numbers matter—but visualizing those numbers is even more critical. REI Lense offers a range of graphs and analytics tools to help investors make data-driven decisions with confidence. These tools simplify complex data into intuitive visualizations that let you evaluate potential rental properties, forecast returns, and understand market trends.
12-13 min
February 13th, 2025

Maximize Your Property Profits with Real Estate Depreciation Strategies
With more and more people preferring to rent a property rather than owning one, buying real estate has become a savvy choice for many investors. That said, taxes can cause several complications, making you feel like you are losing more than you are earning.
8-10 min
February 4th, 2025

What's New: Updates to Our Real Estate Tools
We're excited to share some fantastic updates we've made to our site! Our goal is to enhance your experience and make your journey in real estate investment as convenient and enjoyable as possible. Here are some of the latest features we've added to give you even more control and customization options.
5-6 min
January 29th, 2025

What Is a Mortgage and How Does It Work?
Owning a piece of property is everyone’s dream, whether you want to move in it or use it as investment property. The problem is that in today’s real estate market, about can’t afford to buy any type of property. This is where real estate investment financing options come in, as they can give you the starter you need.
15 min
January 22nd, 2025

Why Investing in Real Estate Is a Smart Idea
There’s no better time to be a real estate investor than today. Considering that home prices are expected to see a noticeable rise by the end of the year, investors can take full advantage of this. This appreciation rate also depends on the area, as regions like New Jersey, West Virginia, and Rhode Island see price changes that go .
10-11 min
January 7th, 2025

Financial Planning Made Simple: Explore Our Calculators
Making informed financial decisions is easier when you have the right tools at your fingertips. Our suite of free calculators is designed to help you navigate key financial milestones, whether you're planning to buy a home, track mortgage rate trends, determine how much house you can afford, or calculate the long-term growth of your investments. These tools are tailored to provide clarity and precision, empowering you to take charge of your finances and move forward with confidence.
4 min
December 17th, 2024

How Technology Is Changing the Real Estate Market
In today’s digitally driven world, we see technology at almost every corner. Finance and healthcare have long since adopted tech advancements, but now we can also see technology in real estate. Originally known as a conservative industry that relied on traditional face-to-face interactions, it has now entered the digital realm and shows massive changes.
10-12 min
December 10th, 2024

Boost Your Short-Term Rental Strategy with Better Comparables and Seasonality Insights
Your investment results are only as good as the data behind them. Poor insights can lead to missed opportunities or risky decisions, and I want to ensure you have the best tools to succeed. That’s why we’re bringing back the popular Seasonality Chart and enhancing Comparable Properties for short-term rentals, giving you clearer insights into seasonal revenue and more accurate property comparisons.
3 min
November 21st, 2024

How to Avoid Emotional Mistakes When Buying Real Estate
Real estate has become quite a profitable market to tap into, especially as homes are becoming more and more valuable. The home appreciation rate increases by an average of, which means that as an investor, you can earn big simply by buying the property. Depending on how it is used, real estate is a long-term investment that can bring high revenue, no matter if you choose to flip it or hold it.
10-12 min
November 12th, 2024

What’s New in the REI Lense?
We’re always focused on enhancing your real estate investment experience with REI Lense. Our latest updates bring new tools, streamlined features, and expanded functionality to both the web version and browser extension. These improvements are designed to save you time and provide deeper insights. Here’s a look at what’s new!
5 min
November 1st, 2024

How to Choose the Perfect Investment Property: a Practical Guide
When it comes to real estate investing, choosing the right property is crucial—it can make or break your investment. Whether you're new to real estate or a seasoned investor seeking to diversify, it's vital to recognize that selecting an investment property requires a thorough evaluation that extends beyond just the price tag or curb appeal.
10-12 min
October 22nd, 2024

Real Estate Market Analysis: How to Use Data for Maximum Profit
Real estate is a very hot market nowadays, with most investors anticipating even more growth in the future. However, for such an investment to be successful, you’ll have to put some focus on real estate analytics. Defined as the process of evaluating trends and factors that make a property valuable, these analytics can tell you whether or not it has potential for profitability.
8-10 min
October 15th, 2024

Seasonality Explained ☔
Rental income projections are tough to predict, especially considering that previous performance is not guaranteed. It is especially true for Airbnb / short-term investors, where revenue is not the same throughout a year, and knowing an average revenue is not always enough to efficiently analyze a property or market.
2 min
October 14th, 2024

REI Lense for Web!
We know you've been losing sleep waiting for our update—well, wait no more. We got it! Installing a web extension is a tedious and not straightforward process, moreover being locked to the Redfin website is not ideal either. We've listened to your feedback and are thrilled to announce REI Lense for Web:
2 min
October 14th, 2024

More Features, Less Guesswork
We've been tinkering under the hood of REI Lense and guess what? We've rolled out some neat updates that make crunching those real estate numbers even easier. ? But less words, just see it for yourself.
2 min
October 12th, 2024

Off-Market? Off-the-Charts Opportunities!
Exciting new feature alert! REI Lense now supports off-market property analysis, opening doors to untapped real estate potentials. We don't just listen to your feedback – we practically hang on every word like a suspenseful season finale! Explore the unexplored properties, see its potential even before they hit the market.
1 min
October 11th, 2024

Rental Anaysis Demystified
Rental income is usually the primary income stream of a real estate investment property and we were very opaque about this number. Now, you can understand the estimate better, see comparables to the target property, and even share the analysis report with others.
1 min
October 10th, 2024